Merchants Need to Prioritize International eCommerce Fraud Protection
Overall retail fraud attempts have more than tripled since 2017. With the rise in international commerce, merchants are increasingly selling cross-border, which brings lucrative sales opportunities, but also increases their exposure to fraud. (PYMNTS) In many international markets, fraudsters exploit vulnerabilities from merchants trying to reduce friction in the checkout process and from fraud management solutions that protect cards but don’t cover alternative payment methods. Use the ecommerce fraud prevention best practices in this article to reduce fraud as you expand your business overseas.
International fraud prevention best practices
Whether you’re already selling cross-border or considering expanding your business, these simple steps will help protect you and your customers from fraud while enabling you to explore opportunities for international growth.
1. Leverage Global Fraud Prevention Solutions – One of the best ways to protect your business is to use a global payments processor that provides an integrated fraud protection solution. It’s essential to choose a solution that offers protection for all the ways your customers pay, including cards, bank transfers and ewallets.
2. Use 3D Secure 2.0 to Limit Liability from Chargebacks – A fraudulent chargeback can occur if a consumer’s payment information is stolen or if a consumer disputes a legitimate purchase. Merchants often bear this cost. Implementing 3D Secure can shift liability from you to the card issuer. 3D Secure 2.0 enables this added protection while helping to reduce unnecessary friction in the checkout process. Accepting local payment methods like bank transfers in addition to cards can also limit your exposure to payment card chargeback liability.
3. Offer Social Media Logins – Allowing shoppers to create an account on your website using their existing social media login information simplifies the checkout experience for them and helps improve site conversions for you. It also improves account security by using social media to help verify a shopper’s identity.
4. Implement Invisible Verification – More than half of all internet traffic originates from automated programs called bots. (Imperva) We’re all familiar with the jumble of letters and squiggly lines that websites used to make us decipher to prove we were human. New reCAPTCHA technologies make this process effortless and invisible for your customers. Using reCAPTCHA, merchants can choose to have shoppers check a box, or determine if the user is human without the person having to take any special actions at all.
5. Create Your Own Custom Fraud Rules – Sophisticated fraud protection solutions will give you the ability to create and configure your own fraud rules. You can use these rules to limit or reject transactions in high-risk regions, or to require that some transactions are approved manually before a purchase is completed.
Fraud is a Global Problem, It Demands a Global Solution
That’s why Rapyd has integrated our global fraud protection solution Rapyd Protect into our Rapyd Collect platform for accepting payments worldwide. With the world’s largest global payments network, Rapyd Protect sees more to protect you better. Rapyd Protect provides hands-off protection that’s always on and customization capabilities allow you to create your own rules and implement ecommerce fraud prevention best practices.
Imperva. “Imperva Bot Traffic Report.” imperva.com, 2016, https://www.imperva.com/blog/bot-traffic-report-2016/.
PYMNTS. “Why Online Retail Fraud Is On the Rise.” PYMNTS.com, 2019, https://www.pymnts.com/news/security-and-risk/2019/why-online-retail-fraud-is-on-the-rise/.