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  • vs Adyen: Which is Better for Doing Business in Europe? vs Adyen: Which is Better for Doing Business in Europe?

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We break down the pros and cons of vs Adyen, to see which is a better option for doing business in Europe.

Payment gateways play an important role in e-commerce, acting as the middleman between customer and merchant. They can affect everything from the security of a transaction to the customer experience at checkout, so it is essential to find the right solution for any business. When comparing payment gateways like vs Adyen, there are several things to consider before deciding on one or the other. 

What do and Adyen do?

Adyen entered the market in 2006 and is primarily known for their B2B and enterprise payment services. Adyen’s global presence and client portfolio of large brands and household names have made them a significant player in the marketplace. is newer to the payment gateway world. serves a wider range of businesses, from mid-sized to enterprise and touts themselves as a full payment processing platform offering international coverage with customizable solutions. 

However, has a narrow focus on fully online payment processing, unlike Adyen who also provides their own Payment Gateway and more tangible, brick-and-mortar business services like POS transactions, receipt printing and ACH transactions. does not have quite the name recognition of Adyen but also serves regions where Adyen did not have as much of a stronghold.

If merchants are considering vs Ayden, there are a few considerations that should play into the decision-making process.

Explore Available Countries and Payment Methods Available with the Rapyd Global Payments Network   


Considerations: vs Adyen


  • Pricing – pricing varies based on your business type and risk profile. 
  • Adyen Pricing- Adyen pricing is a standard fee per transaction, including a processing fee and a payment method fee, depending on the card issuer and country. 

Merchant User Experience:

  • tries to make its product as customizable as possible so that merchants can integrate it as an infrastructure partner for their products. However, their integrations are more limited with just 50+ partners to Adyen’s 100+ partners.
  • Adyen – With Adyen, any time there are platform changes, all of those changes are rolled out at the same time to all merchants; no one merchant receives any different experience than another. They also provide more numerous (100+) integrations and plugins. currently has a more customized experience for merchants due to their flexibility, yet it lacks as many pre-built integrations. However, it remains to be seen if will continue with this customizable approach or if it is simply a way to gain entry into the market.

Customer Support:

  • Both companies offer 24/7 live support, making it easy for merchants to solve problems no matter their time zone. However, Adyen also offers multiple webinars in addition to the live help that provides.

Cross-Border Payments:

  • – supports processing in nearly 50 countries with most major payment methods from cards to digital wallets to local payment methods. Their largest presence is in Europe, Asia Pacific, and the Middle East.
  • Adyen – Adyen allows you to make and accept payments in over 20 countries across Europe and some countries in North America and Asia Pacific like Australia, Canada, Singapore, Japan, Hong Kong, and the United States, among others. However, international merchants will need to check twice before choosing Adyen, as they are only available for merchants domiciled in a limited number of primarily European countries. Pros and Cons


  • At the moment, offers a more customizable solution for businesses with regard to platform and pricing structure. 
  • Serves businesses of different sizes from mid-sized businesses to enterprise clients


  • is a newer platform that does not support as many countries or currencies as competitors. 
  • Their market strength is mainly in the Middle East, Asia, and Europe, but less so in the US.
  • Offers fewer (50+) integrations.
  • Not suitable for companies with brick-and-mortar payments needs like POS transactions, receipt printing 

Adyen Pros and Cons


  • Adyen has a vast global presence and excellent reputation for enabling fast transactions. 
  • They are available across Europe and North America. 
  • More integrations (100+) available.


  • They are not very flexible for merchants with needs outside of what their platform already offers.
  • Not suitable for smaller businesses.
  • Adyen is available almost exclusively in Europe with additional support for the United States, Canada, Australia, Brazil and Singapore. Merchants in the rest of South America, Africa and Asia will need to look elsewhere for a supported payment provider.

Want a Better Solution for Global Payments than Adyen or

Rapyd offers the world’s largest local payments network, so customers can use the payment methods they know and trust anywhere. Rapyd is a direct, cost-effective, secure, and robust payment gateway that is available all around the world and offers global support. Rapyd’s features include:

  • Next-day settlement
  • Built-in fraud protection
  • Powerful APIs
  • World-class developer experience
  • The ability to start accepting payments in minutes with easy setup and management

Learn why we are the world’s largest local payments network and how we can help you scale and do business in more places worldwide.

Sign up for a free account to get started with Rapyd and see all the countries we support. 


Photo by Vlada Karpovich for Pexels.

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