For any SME, it’s important to show your customers that you accept a range of payment types. With over half of the UK’s transactions taking place via a cashless method, it is vital that your business can fully capitalise on all customers, which means being ready for any type of payment.
However, if you are a small business and you don’t openly tell people that you accept card, then some people might automatically assume you only accept cash and will walk on by. Here are a few tips from our experts on how to maximise the usage of your new card machine.
1. Put up signs
While it may seem obvious, the best way to let customers know that you accept card payments is through a sign. Place it near the entrance to your store and make sure that it is large enough to be legible, even from a distance. If you have a market stall, then try and place it at eye level and above your table of goods, so that it’s the first thing people naturally see.
2. Advertise on social media
Social media is used to promote your products and your brand, so why not use it to show off your investments in technology too? Facebook and Instagram pages are a great way to update existing customers of your new developments and have the added advantage of connecting with potential clients too. Equally, posting your new card machine on social media is incredibly quick and easy to do, and allows you to advertise your products for free!
3. Talk to customers
Another great way of promoting your card machine is by announcing it to customers. While talking to customers about your products and the benefits they bring, casually mention that you accept card payments. This will also encourage people to buy, as it’s far easier for customers to buy something in the spur of the moment using their card rather than parting with physical cash.
Small and medium-sized businesses benefit greatly from card machines, so make sure that you aren’t missing out on profits by not having one!