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What is WooCommerce?

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WooCommerce is an eCommerce platform for WordPress websites, by the people behind WordPress itself, Automattic. As a plugin, it allows users to add an online shop to their site to sell their goods and services.

WooCommerce is open source, which means users control the software themselves and are able to modify the code to customize it to their own specifications. The basic plugin is free, but additional extensions are available, including:

  • Shipping extensions that let users print packing slips, labels and invoices, track shipments or get discounts from delivery companies
  • Marketing extensions that offer integration with other platforms like HubSpot or Facebook
  • Operational extensions that let users automatically follow up with customers, offer live chat or give site visitors the option to request add-ons like personal messages or gift wrapping
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