Unwrap Success: Quick Tips For Holiday Sales Magic

Let’s light up your end-of-year business strategy with more sales

Three tips for a merry, bright, and profitable holiday season:

1. Team Up for Tinsel and Triumph

Foster community spirit and collaborate with neighbouring businesses for cross-promotions and events. Collaborations can range from joint marketing efforts to special combo offers that encourage customers to visit multiple businesses in one trip. This synergy strengthens local business networks and creates lasting partnerships. With holiday shoppers looking to cross a wide variety of gifts off their lists, unique pairings of even the most otherwise mismatched business can prove perfect. 

2. Make Your Social Sparkle

This December, make sure your digital footprint dazzles. Increase your social media activity with daily posts showcasing special offers, holiday-themed products, and engaging content that reflects your brand’s festive spirit. Use multiple channels to reach new customers and make sure your online store showcases your holiday bestsellers. Today’s customers expect an omnichannel shopping experience – offering customers more places to shop will result in more sales. Don’t discount a simple strategy like offering gift certificates for your service-based business. With Rapyd’s seamless online payment solutions, your ecommerce store can easily accept payments and deliver a smooth and secure checkout experience for your customers. 

3. Participate in Amex Shop Small™

As part of your holiday strategy, hop on board with Amex Shop Small. On 1-3 December, Amex® Cardmembers can get £5 back when they spend £15 with Amex at participating businesses. It’s a win-win – customers save while shopping, and you get to be part of a campaign that champions local businesses like yours. It’s a great way to encourage local shopping, and you get to ride the wave of this high-profile campaign. There’s no cost to you and Cardmembers automatically see the savings as credits on their monthly American Express statement.

What is Amex Shop Small? 

This initiative spotlights local merchants and rewards customers for shopping at small businesses that welcome American Express® Cards. During the campaign, Cardmembers who save an Offer to their Card receive a £5 statement credit when they spend £15 or more in a single in-store transaction at participating businesses. Up to 3 credits totalling £15.

How Your Business Benefits from Shop Small 

Let customers know they can Shop Small at your business by displaying Amex Shop Small signage.

68% of UK American Express Cardmembers say they’re more likely to shop where they see Amex signs1. Be sure to deck your store with Shop Small signage.

Get program details and free Amex Shop Small signage now.

Which Businesses Are Eligible?

If you’re a brick-and-mortar retailer, a restaurant or cosy cafe, or any other street-side business that serves customers in person, you’re likely already set to participate.