What is MCC 5815: Digital Goods Audiovisual Media Including Books, Movies?
Merchant Category Code (MCC) 5815 is a specific classification used by payment networks to identify businesses that sell digital goods, particularly audiovisual media such as books, movies, and music. This code is assigned to merchants whose primary business activity involves delivering digitised content to consumers, typically through electronic means such as downloads, streaming, or direct electronic transfer.
The MCC 5815 classification helps payment processors, banks, and card networks understand the nature of a merchant’s business, which in turn affects transaction processing, fee structures, and risk management.
Types of Businesses Under MCC 5815
A broad range of digital-first businesses fall under MCC 5815, including:
- E-book retailers and digital bookstores: Platforms selling downloadable or streamable books and audiobooks.
- Movie and video streaming services: Providers offering on-demand access to films, TV shows, or live events.
- Music platforms: Services selling or streaming music files, albums, or podcasts.
- Digital periodicals and magazines: Publishers distributing magazines, newspapers, or journals in digital format.
- Event streaming platforms: Businesses delivering live concerts, sports, or other events to digital audiences.
- Online news and entertainment providers: Outlets offering digital news, video features, and entertainment programming.
These businesses are united by their reliance on digital delivery and their focus on content that is primarily audiovisual in nature.
Key Payment Considerations and Capabilities for MCC 5815 Businesses
Operating under MCC 5815 presents unique payment challenges and opportunities. To succeed, businesses in this category should support the following payment capabilities:
Multiple Payment Methods
Customers expect to pay using credit and debit cards, digital wallets, and sometimes local payment methods, depending on geography. Supporting a broad range of options increases conversion rates and customer satisfaction.
Subscription Billing and Recurring Payments
Many digital media businesses operate on a subscription model. Reliable recurring billing is essential for customer retention and predictable revenue.
Fraud Prevention and Chargeback Management
Digital goods are particularly susceptible to fraud and chargebacks, as the intangible nature of the product makes disputes easier to initiate. Effective fraud detection, transaction monitoring, and clear refund policies are important.
Global Reach and Localisation
Many digital goods businesses serve international audiences. Payment systems should support multiple currencies and local payment preferences to cater to a global customer base.
What to Look for in a Payment Service Provider Supporting MCC 5815
Selecting the right Payment Service Provider (PSP) is crucial for digital goods merchants. Here’s what to consider:
- Industry Experience: Choose a PSP that understands the nuances of digital goods and the specific risks associated with MCC 5815, such as higher chargeback rates.
- Robust Fraud Prevention: Look for advanced fraud detection tools, chargeback management solutions, and the ability to flag suspicious transaction patterns (e.g., multiple quick purchases, use of VPNs).
- Subscription and Recurring Billing Support: Ensure the PSP can handle complex subscription models, including free trials and time-limited special offers.
- Global Payment Capabilities: The ability to accept payments in multiple currencies and support local payment methods is essential for international growth
- Responsive Customer Support: Your PSP should offer dedicated, knowledgeable support who can help resolve problems 24/7.
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