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Understanding eCommerce in Ireland  – Top Trends in Irish eCommerce

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Ireland is known as a top global tech hub, and the nation’s eCommerce scene isn’t far behind.

Irish consumers have long actively shopped online and cross-border as members of the European Union and are willing to spend big for the right products. The annual spend of the average Irish online consumer is the third-highest amount amongst European countries at €2,708 (US$2,925), an amount only exceeded by consumers in Norway and the United Kingdom (JP Morgan). However, a significant number of the Irish population has yet to make their first online purchase, meaning ecommerce in Ireland still has significant room for growth (JP Morgan).

What are the Top ​​eCommerce Trends in Ireland?

The pandemic rapidly accelerated Ireland’s ecommerce growth as consumers embraced buying new goods and using new payment methods online. Spending on clothing, footwear and textiles sales increased nearly eight times during this period (Irish Examiner). 

The total increase in online spending is estimated to increased 30-40% since 2019, with the estimated market value ranging widely from €4 to €7 billion or $4.5 to $7.9 billion.  (U.S. Department of Commerce). This growth is anticipated to continue due to strong internet accessibility among Irish households (92%) and smartphone usage (90%). (USDOC). 

eCommerce in Ireland is Cross-Border and Mobile-First

Around 84 percent of Irish online consumers are estimated to have shopped cross-border, nearly twice the average rate across Europe (Ascendia). Mobile purchases are an essential part of cross-border ecommerce. Nearly half of all ecommerce purchases in Ireland were made via smartphone, for an estimated total of EUR4.1 billion in 2020 (JP Morgan).

From 2014 to the present, the percent of Irish businesses with a mobile-optimized website has surged from 27 percent to 76 percent today (JP Morgan). Irish merchants are accelerating the shift to mobile commerce, as they invest more in these capabilities. 

 

 

What are Ireland’s Top Payment Methods?

  • Cards: Cards are the most popular payment method in Ireland. The average consumer in Ireland has one or two cards. Irish consumers use credit and debit cards for six out of every ten online purchases, with Visa and Mastercard leading the way. Cards are unlikely to lose their spot as the top payment method in Ireland and are anticipated to grow to keep growing to 70% share of the payments market by 2023 as bank transfers and cash decline in use (JP Morgan).
  • Digital Wallets: Another popular payment method in Ireland are digital wallets. Digital wallets are set to make up 22 percent of the payments market by 2023 (JP Morgan). 
  • Bank Transfers and Cash: Bank transfers make up 9% of Irish commerce, while cash payments make up 7%. Ireland uses the euro as its cash currency. These payment methods are commonly used, particularly by older consumers, but are anticipated to keep declining in popularity (JP Morgan).

Find Your eCommerce Success in Ireland

Irish ecommerce has accelerated since the pandemic, reaching an estimated market value somewhere between €4 to €7 billion ($4.5 to $7.9 billion) according to the U.S. Department of Commerce. And nearly 84% of Irish online consumers are estimated to have shopped cross-border, which is nearly twice the average rate across Europe (Ascendia). So if you don’t already have a solution to accept local payment methods from shoppers in Ireland, you’ll need one now.  

An All-in-One Payments Solution for Ireland

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Sources Cited:

U.S. Department of Commerce https://www.trade.gov/country-commercial-guides/ireland-ecommerce 

J.P. Morgan 2020 E-commerce Payments Trends Report: Data has been provided to J.P. Morgan by Edgar, Dunn & Company, 2020. 

https://www.jpmorgan.com/merchant-services/insights/reports/ireland-2020#footnote-2 

​​Irishexaminer.com, May 2020. ‘Online shopping and level of savings reach record levels in Ireland, amid lockdown.’ Accessed June 2020. 

ascendia.co.uk, March 2018. ‘Why is Ireland an important market for e-commerce companies in the UK?’ Accessed July 2020.

U.S. Department of Commerce https://www.trade.gov/country-commercial-guides/ireland-ecommerce 

J.P. Morgan 2020 E-commerce Payments Trends Report: Data has been provided to J.P. Morgan by Edgar, Dunn & Company, 2020. 

https://www.jpmorgan.com/merchant-services/insights/reports/ireland-2020#footnote-2 

​​Irishexaminer.com, May 2020. ‘Online shopping and level of savings reach record levels in Ireland, amid lockdown.’ Accessed June 2020. 

ascendia.co.uk, March 2018. ‘Why is Ireland an important market for e-commerce companies in the UK?’ Accessed July 2020.

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