Rapyd is a global payments provider that enables the transfer of electronic funds across borders through various means of payment, including bank transfers, digital wallets, and cash. In March 2022, the fintech reached a valuation of $15 billion which made it the highest-valued Israeli tech unicorn at the time. Amongst Rapyd’s most notable investors are BlackRock, Fidelity, General Catalyst, Target Global, and Spark Capital. Currently, the company employs over 600 people across 12 offices around the globe.
After over 4 years of hyper-growth, Rapyd’s management team decided it was about time to take a fresh look at its brand. “As Rapyd continues to grow, the products, scale and vision have evolved dramatically. So, the way we describe ourselves, as well as our brand voice, needed to be revised, elevated and professionalised,” said Francine Harris, Head of Global Communications, Brand & Creative at Rapyd. That’s when the idea of Rapyd’s new “Build Bold” brand was born.