Social channels one-by-one are making their foray into peer-to-peer (P2P) payments. WeChat, Facebook Messenger, and Snapchat are some of many that have leveraged their connectivity to introduce quick and seamless payment options. Now Rakuten Viber (Viber) has announced its partnership with Rapyd to do the same.
Social media has taken the world by storm. According to Statista, the latest figures are expected to be 3.98 billion social media users worldwide, 4.8% more than in 2021 and 38.5% more than in 2017. Many of these users are in the younger demographics, meaning this number is likely to continue growing as we move deeper into the digital revolution.