Much has been said about the growth of ecommerce in Mexico but little has been heard yet about the penetration that Social Commerce is having: buying through social networks such as Instagram or Facebook , without leaving the app. This, favored by the automation tools offered by the networks, is beginning to be a modality that already competes with e-commerce that today we can call “traditional”. Will market networks beat marketplaces? Are we talking about complementary channels or a new competition?
Rapyd, a global Fintech-as-a-Service (FaaS), conducted a survey in August to explore the preference of Mexicans for e-commerce or social commerce according to the type of purchase to be made. Below, some of the most salient conclusions: