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Entrepreneur – Rapyd VP Eric Rosenthal Explains “What is Social Commerce?”

A woman shops on her phone using social commerce outside a brightly lit store
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  • Entrepreneur – Rapyd VP Eric Rosenthal Explains “What is Social Commerce?”

Much has been said about the growth of ecommerce in Mexico but little has been heard yet about the penetration that Social Commerce is having: buying through social networks such as Instagram or Facebook , without leaving the app. This, favored by the automation tools offered by the networks, is beginning to be a modality that already competes with e-commerce that today we can call “traditional”. Will market networks beat marketplaces? Are we talking about complementary channels or a new competition?

Rapyd, a global Fintech-as-a-Service (FaaS), conducted a survey in August to explore the preference of Mexicans for e-commerce or social commerce according to the type of purchase to be made. Below, some of the most salient conclusions:

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