Rapyd, a payments firm that twice raised $300 million in funding rounds this year, started a large advertising campaign this week targeting coders in eastern Europe open to relocating to the Middle East financial hub, where the standard of living is higher and which imposes no income tax.

It’s a remedy that may increasingly appeal to other startups navigating a market where job openings far outnumber applicants as record investment pours into Israel.

Chief Executive Officer Arik Shtilman said in an interview that Rapyd plans to staff about 100 people in the new branch within 18 months. More than 10 Israeli startups have already sought his advice about opening an office in Dubai, he said.

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