What Is Merchant Category Code MCC 5968: Direct Marketing – Subscription

What Is MCC 5968: Direct Marketing – Subscription?

Merchant Category Code (MCC) 5968 covers transactions connected to direct marketing-subscription businesses.

Businesses categorised under this code include:

• Magazine Publishers: Organisations offering periodicals via subscriptions.
• Music and Video Clubs: Companies supplying media content through subscription models.
• Book Clubs: Entities that distribute books to members regularly through subscription.
• Online Content Providers: Platforms offering exclusive digital content to subscribers on a recurring basis.

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