“Booths are for losers.” 🤣

That is a saying we have inside Rapyd. It might sound harsh to the events industry, but walk the floor of any major fintech conference and tell Marc he’s wrong.

It is a sea of sameness. Safe blue logos. Stock photos (and now, somewhat creepy AI photos) of people shaking hands. Jargon that doesn’t make anyone feel anything. It feels safe to stay in that sea. You won’t get criticized. But you also won’t get noticed – “safe” is just a polite word for invisible.
When Marc joined Rapyd as the first marketing hire, he didn’t look to other banks or fintechs for inspiration. he looked at 1970s LA punk rock and skater surf culture.
We built a brand that was loud, bold, and apologetically human. We realized that while competitors could copy our “Fintech-as-a-Service” messaging, they couldn’t copy our vibe. They couldn’t replicate our organizational courage.
A while back, our CEO Arik Shtilman joined the Unicorn Builders podcast to explain how he built the engine of Rapyd.

Now, it is Marc’s turn to tell the other half of that story.
Marc’s sat down with Brett Stapper for the “Unicorn Marketers” spin-off series. They didn’t talk about “best practices” or optimizing ad spend. They talked about the terrifying thrill of ripping up the rulebook, and fully leveraging an out of the ordinary brand to drive awareness, pipeline development and deal acceleration.

If you are a technology founder or a marketer tired of drowning in the sea of sameness, this conversation is for you. Or if you also think tradeshow booths are for losers.