Customer Marketing Manager

Rapyd has unified payments, payouts and fintech on one worldwide platform, and we’re assembling the world’s best team to liberate global commerce. With offices in Tel Aviv, Amsterdam, Singapore, Iceland, London, Dubai, Hong Kong, and the U.S., the opportunities at Rapyd are limitless.

We believe in straight talk, quick decisions, strong execution and elegant solutions. Rapyd is where hard work pays off and careers take off. Join us and let’s build the future of fintech together.

Get the tools to grow globally at www.rapyd.net. Follow: Blog, Insta, LinkedIn, Twitter

As a Customer Marketing Manager you will be responsible for: 

• Establish business alignment with Account Management, Sales, Product, Support and Marketing teams to develop go-to-customer programs that drive adoption, satisfaction, and growth of our platform features with the goal of retention, upsell and cross-sell within our customers
• Lead customer marketing program strategy across multiple verticals and customer segments – goal of maintaining and accelerating engagement, growth and continued awareness & education through programs such as newsletters, webinars/workshops, client advisory board events, annual conferences, resource centers, brand activation, and ongoing nurture campaigns
• Segment the customer audience into lifecycle-based stages to deliver personalized and targeted messaging throughout the customer journey
• Work closely with partner, solution marketing, content and demand generation teams for support in developing impactful marketing campaigns, content, and channel mix to meet customer-specific goals, leveraging competitive and customer insights to strengthen Voice of Customer and build short- and long-term growth plans
• Be the customer champion – identify and recruit customers and partners who are eager to share their success stories via case studies or speaking opportunities with the goal to drive customer advocacy and amplify Voice of Customer programs. 
• Build a measurable and scalable reporting framework with associated business KPIs (sales cycle, velocity, adoption, churn rates, revenue, and CLTV)

• At least 5 years of relevant professional experience, ideally in customer or product marketing, strategy, communications or business-related area
• Experience in SaaS or global FinTech/payments is ideal but not required
• Exceptional skill for communication, copywriting, and program execution
• Extensive experience in marketing software and related tools ie. Hubspot, Salesforce, or equivalent 
• Strong customer-facing and presentation skills with the ability to establish credibility with senior leaders 
• Willingness to travel as required

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