What Is Merchant Category Code MCC 5968: Direct Marketing – Subscription

What Is MCC 5968: Direct Marketing – Subscription?

Merchant Category Code (MCC) 5968 covers transactions connected to direct marketing-subscription businesses.

Businesses categorised under this code include:

Magazine Publishers: Organisations offering periodicals via subscriptions.
Music and Video Clubs: Companies supplying media content through subscription models.
Book Clubs: Entities that distribute books to members regularly through subscription.
Online Content Providers: Platforms offering exclusive digital content to subscribers on a recurring basis.

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Mark Stiltner

Mark Stiltner is a finance and fintech writer. From educating independent investment advisors on retirement plan management to helping families maximize their savings to educating businesses on global payment preferences, Mark has spent over a decade researching and educating audiences on complex financial topics. Mark has been a contributing author on blog articles and educational content for the Bank of Colorado, Pinnacle Bank, TD Ameritrade, First Data and Rapyd.