What Is MCC 5969: Direct Marketing – Other

What Is MCC 5969: Direct Marketing – Other?

The MCC 5969: Direct Marketing – Other, is used to classify businesses engaged in direct marketing services not specifically categorised elsewhere, such as in codes 5967 and 5968. It helps payment processors and financial institutions distinguish your business type for transaction processing.

What Types of Businesses Fall Under MCC 5969?

MCC 5969 typically includes companies that operate in the direct marketing sector but do not fit into the more specific categories like catalogue or telemarketing. Businesses under this category often include:

Direct Mailing Services: Firms focusing on sending promotional materials directly to a large audience.
E-commerce Sellers using Direct Marketing Approaches: Online retailers employing direct-to-consumer strategies.

To learn more about the significance of MCCs, visit our comprehensive guide.

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Mark Stiltner

Mark Stiltner is a finance and fintech writer. From educating independent investment advisors on retirement plan management to helping families maximize their savings to educating businesses on global payment preferences, Mark has spent over a decade researching and educating audiences on complex financial topics. Mark has been a contributing author on blog articles and educational content for the Bank of Colorado, Pinnacle Bank, TD Ameritrade, First Data and Rapyd.