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Start Accepting HiperCard Payments with Rapyd

Hipercard: One of Brazil’s Most Popular Payment Methods

Hipercard is a widely accepted credit card in Brazil, issued by Itaú Unibanco. Initially launched as a loyalty card for Bompreço supermarkets in Recife in 1969, it evolved into a credit card by 1993 and has since become one of the most popular payment options in Brazil. Today, Hipercard is especially prevalent in the Northeast and South regions, boasting over 13 million cards in circulation and acceptance at more than 470,000 establishments across the country.

How Does Hipercard Work?

Hipercard functions similarly to other credit cards, allowing users to make purchases both in-store and online. In physical stores, transactions can be completed by swiping or inserting the card into a card reader. For online purchases, customers enter their Hipercard details at checkout to complete the transaction. 

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Features and Benefits of Hipercard

Hipercard offers several features and benefits that make it a preferred choice for many Brazilians:

  • No Annual Fee: Users do not have to pay an annual fee to maintain the card.
  • Instalment Payments: Allows users to spread the cost of purchases over several months.
  • Wide Acceptance: Accepted at over 470,000 establishments in Brazil.
  • Rewards Program: Users can accumulate points for each purchase, which can be redeemed for discounts and other benefits.

Accepting Hipercard with Rapyd:

  • Countries Supported: Brazil
  • Payment Type: Card
  • Currencies Supported: BRL
  • Refundable: Yes
  • Disputable: Yes

Start Accepting Hipercard with Rapyd

Contact Rapyd: Reach out to Rapyd to discuss your payment needs and start accepting Hipercard along with many other popular alternative payment methods.

Mark Stiltner

Mark Stiltner is a finance and fintech writer. From educating independent investment advisors on retirement plan management to helping families maximize their savings to educating businesses on global payment preferences, Mark has spent over a decade researching and educating audiences on complex financial topics. Mark has been a contributing author on blog articles and educational content for the Bank of Colorado, Pinnacle Bank, TD Ameritrade, First Data and Rapyd.

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