Hipercard: One of Brazil’s Most Popular Payment Methods
Hipercard is a widely accepted credit card in Brazil, issued by Itaú Unibanco. Initially launched as a loyalty card for Bompreço supermarkets in Recife in 1969, it evolved into a credit card by 1993 and has since become one of the most popular payment options in Brazil. Today, Hipercard is especially prevalent in the Northeast and South regions, boasting over 13 million cards in circulation and acceptance at more than 470,000 establishments across the country.
How Does Hipercard Work?
Hipercard functions similarly to other credit cards, allowing users to make purchases both in-store and online. In physical stores, transactions can be completed by swiping or inserting the card into a card reader. For online purchases, customers enter their Hipercard details at checkout to complete the transaction.