Understanding Merchant Category Code 5966: Direct Marketing – Outbound Telemarketing Merchant

What is MCC 5966: Direct Marketing – Outbound Telemarketing Merchant

Merchant Category Codes (MCCs) are four-digit numbers that categorize businesses based on their primary goods or services. Credit card companies and banks use these codes to set interchange fees and track transaction types. They essentially tell the payment network what kind of business you’re dealing with

Merchant Category Code (MCC) 5966 focuses on transactions associated with direct marketing via outbound telemarketing. Understanding merchant category codes helps ensure proper financial reporting and supports business operations.

Types of Businesses Under MCC 5966

Businesses using MCC 5966 engage in direct marketing activities through outbound calls.

These businesses include:

• Telemarketing Firms: Companies that primarily use telephone communications to market products or services.
• Charity Fundraisers: Organisations that reach donors through outbound calls.
• Lead Generation Companies: Enterprises focusing on creating consumer interest through telephonic outreach.

Utilising the correct MCC code ensures smooth operations in payment processing by aligning your business type with the required regulatory frameworks.

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