What is Merchant Category Code 5965: Direct Marketing – Catalog and Retail Merchant

Understanding Merchant Category Code 5965: Direct Marketing – Catalog and Retail Merchant

An MCC, or Merchant Category Code, is a four-digit number assigned by payment processors to classify a business according to the type of goods or services it provides.  MCCs are defined by the International Organization for Standardization (ISO) and are universally recognised by most card issuers.

Merchant Category Code (MCC) 5965 classifies transactions linked to businesses involved in direct marketing, specifically through catalog and retail merchant activities. Understanding merchant category codes helps ensure proper financial reporting for your business.

What Types of Businesses Fall Under MCC 5965?

MCC 5965 is crafted for enterprises that utilise catalogues and retail platforms to market and distribute products.

These include:

• Catalog Retailers: Enterprises that send printed product catalogues to potential customers.
• Mail Order and Telephone Order Companies: Businesses that fulfil orders placed via mail or phone.
• Internet Retailers: Companies that operate primarily through online sales platforms.

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