What is Merchant Category Code 5960: Direct Marketing – Insurance Service

Understanding Merchant Category Code 5960: Direct Marketing – Insurance Service

An MCC, or Merchant Category Code, is a four-digit number assigned by payment processors to classify a business according to the type of goods or services it provides.  MCCs are defined by the International Organization for Standardization (ISO) and are universally recognised by most card issuers.

Merchant Category Code (MCC) 5960 addresses transactions for businesses offering direct marketing services to the insurance industry. Understanding merchant category codes facilitates better transaction reporting and optimises business strategies.

What Types of Businesses Fall Under MCC 5960?

MCC 5960 identifies operations related to direct marketing insurance services. It represents businesses focused on engaging and conducting insurance transactions through direct marketing methods.

These include:

• Insurance Telemarketing Companies: Firms that engage customers via the telephone to offer insurance products.
• Direct Mail Insurance Marketers: Companies that use mail campaigns to promote insurance policies and services.
• Digital Insurance Marketers: Entities that leverage digital platforms to directly market insurance services to consumers.

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