What Is Magento?
Magento is an open source ecommerce platform.
It’s a PHP-based solution that uses MySQL and Zend PHP databases, and has its own administrative interface that allows both B2B and B2C merchants to sell online.
Some of its features include:
- Marketing tools like flexible coupons, multi-tier pricing, and newsletter management
- Product browsing tools like grouped products view, wish lists, and zoom-in capability on products
- Order management including invoice creation, assisted shopping and new order RSS feeds
Merchants can access the free Magento Opensource or upgrade to Magento Commerce, a hosted premium version that requires an annual subscription.