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What Is Magento?

Magento is an open source ecommerce platform.

It’s a PHP-based solution that uses MySQL and Zend PHP databases, and has its own administrative interface that allows both B2B and B2C merchants to sell online.

Some of its features include:

  • Marketing tools like flexible coupons, multi-tier pricing, and newsletter management
  • Product browsing tools like grouped products view, wish lists, and zoom-in capability on products
  • Order management including invoice creation, assisted shopping and new order RSS feeds

Merchants can access the free Magento Opensource or upgrade to Magento Commerce, a hosted premium version that requires an annual subscription.

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